Engagement & Retention project | Uber
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Engagement & Retention project | Uber

Understand Your Product

Hi there, we'll take this one step at a time!

If you struggle with a blank canvas, use this boilerplate to start. Remember, this is a flexible resource—tweak it as needed. Some sections might not apply to your product and you might come up with great ideas not listed here, don't let be restricted.


This is not the only format, we would love to see you scope out a great format for your product!


Go wild and dive deep—we love well-researched documents that cover all bases with depth and understanding.

Please delete any unused boilerplate material before making your final submission.

Let’s begin!

begine


Know what your product is, its features, what problem its solving. Draft the CVP of your product, its natural frequency and engagement framework.

Know your users, what they value the most and define who is your active user.





Customer Segmentation

build your ICP's- by now you know how to do that in a tabular format as done in earlier projects and segment the users, think about why you are segmenting and what is the goal of your product and segmentation
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Parameter

ICP 1

ICP 2









[object Object],[object Object]

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